Halo Effect Essay - 2917 Words

The halo effect refers to a bias whereby the perception of a positive trait in a person or product positively influences further judgments about traits of that person or products by the same manufacturer. One of the more common halo effects is the judgment that a good looking person is intelligent and amiable. There is also a reverse halo effect whereby perception of a negative or undesirable trait in individuals, brands, or other things influences further negative judgments about the traits of that individual, brand, etc. If a person looks evil or looks guilty you may judge anything he says or does with suspicion; eventually you may feel confident that you have confirmed your first impression with solid evidence when, in fact, your†¦show more content†¦Some researchers have found evidence that student evaluations of their college instructors are formed and remain stable after only a few minutes or hours in class. If a student evaluated a teacher highly early on in the course, he or she was likely to rank the teacher highly at the end of the course. Unfortunately, for those teachers who made bad first impressions on the students, their performance over the course of the term would be largely irrelevant to how they would be perceived by their students. Some might think this shows how wonderful intuition is: students can perceive how good a teacher is within minutes or days of meeting her. On the other hand, the halo effect may be at work here. Also, the fact that the evaluations are similar at the beginning and end of the semester might indicate that there is something seriously wrong with the typical evaluation form. It may be measuring little more than likeability and the halo effect. In The Halo Effect: ... and the Eight Other Business Delusions That Deceive Managers (Free Press 2009), Phil Rosenzweig writes: Much of our thinking about company performance is shaped by the halo effect †¦ when a company is growing and profitable, we tend to infer that it has a brilliant strategy, a visionary CEO, motivated people, and a vibrant culture. When performance falters, we’re quick to say theShow MoreRelated halo effect and recency effect Essay491 Words   |  2 Pagesconducting my research for this training are as follows: Ønbsp;nbsp;nbsp;nbsp;nbsp;The â€Å"halo effect† which as the name implies causes supervisors to only see the â€Å"angel† in an employee and blinds them by ignoring smaller problem areas that require growth and development.nbsp;nbsp;nbsp;nbsp;nbsp;(San Joaquin County Human Resources Division, 2002) Ønbsp;nbsp;nbsp;nbsp;nbsp;The â€Å"comparing employees effect† evaluates one employee to another employee without considering the different tasks theyRead MoreEssay Meaning and influences of The Halo Effect962 Words   |  4 PagesIf it is, you would need to know what the Halo effect is. This effect consists in making good judgments about a person base on one of his or her character ´s aspect. To make clear, who have never listen or think that beautiful people are smart, or that people who wear glasses are nerds. I am pretty sure that you have criticized someone by using some of these statements. Therefore, you have used the Halo Effect to draw conclusions about a person. This effect can be present in different aspects of ourRead MoreMisunderstanding The Nature Of Company Performance : The Halo Effect And Other Business Delusions1148 Words   |  5 PagesPerformance: The Halo Effect and Other Business Delusions by Phil Rosenzweig. The research processes that have been completed on business performances over the years, and the strengths and weaknesses of the types of data used will be discussed. The Halo Effect will be evaluated, and examples from my career will be given to help with understanding the topic at hand. I will give thoughts, ideas, and solutions I plan to adapt and work on in my career to help avoid the Halo Effect in my daily life andRead MoreHalo Effect : The Halo Effect821 Words   |  4 Pagesare constantly in motion to perceive others based on our own biases. In the field of Psychological Science, most researchers identified this manifestation as the What is Beautiful is Good Effect. To be more precise, most researchers try to engage and analysis an element of this they listed as the The Halo Effect. Both of these iconic ordeals factors into what the reality of beautiful truly is, or appears to be. How are these relatively abstract concepts exactly defined? One rather commonRead MoreEssay on Case Application: Appraising the Secretaries at Sweetwater U828 Words   |  4 Pagesit much easier to explain to employees how they are being evaluated. The end result is consistency through the elimination of rater errors such as halo effect and central tendency. Results from the comparison of the BARS to the GRS, Graphic Ratings Scale indicated that the BARS technique resulted in significantly less central tendency error and halo error (Millard, p. 72). As a supplement, I would utilize the management objective grid along with MBO to improve individual weaknesses and developRead More The Effectiveness of Selection Interviews Essay2123 Words   |  9 Pagesthe business. Apart firm this, there are however good and bad statements to be made on selection interviews. Depending on the attitudes and relationships between the interviewee and the interviewer, there can be good and bad turnouts that could effect MS. The process of selection interviewing Almost every employer includes a face-to-face interview as part of the selection process. The initial selection interview might be delegated to a recruitment agency or a local job center, but mostRead MoreThe Effect Of The Halo Effect1319 Words   |  6 PagesAppearances do count. These quick impressions can also be lasting ones. Psychologists call it the â€Å"halo effect.† (â€Å"Appearances and First,† 2011) The Halo Effect is the idea that global evaluations about a person (e.g. she is likeable) bleed over into judgements about their specific traits (e.g. she is intelligent). It was deemed the â€Å"halo effect† because our perception of others also creates a perception of a halo above their heads. People often only perceive what they want to perceive. An example of thisRead MoreThe Halo Effect Essay1249 Words   |  5 PagesThis idealization of thinness is also associated with one of our readings from Watts on fairness and justice. The halo effect is extremely similar to TV’s depiction of extremely thin women being often successful and happy. This effect emphasizes that people who are seen as attractive are often tied to other positive characteristics like being smart, wealthy, or friendly (Watts, 2011). This is definitely true in the media because people put so much importance on being attractive and often value peopleRead MoreEssay on Social Psychology Research Proposa l1107 Words   |  5 Pagesï » ¿Unfair Advantage: Testing the Advantage of Being Attractive in the Workforce The Halo Effect is the cognitive bias that generalizes that if an individual has one outstanding favorable character trait, the rest of that individual’s trait will be favorable. Specific to physical attractiveness, this is known as the â€Å"Attractiveness Halo.† Attractiveness plays an important role in determining social interactions. In fact, the physical attractivenessRead MoreThe Halo Effect And Stereotyping1567 Words   |  7 Pageson our personal experience. Perception shortcuts are tools that allow people to judge someone quickly and provide data for making decisions, but are sometimes incorrect and result in distortions. Two of these shortcuts are the halo effect and stereotyping. The halo effect is characterized by impressions and based on a single trait. Stereotyping, entails that someone would believe every person in a particular group is the same. Most often we would refer to these as judging a boo k by its cover; decisions